Segmentation Is Too Generic
Your list is not segmented correctly, so broad campaigns underperform with weak engagement and no real lifecycle logic behind them.
RETAIN > Email & CRM Automation
Dormant customers do not stay dormant. 
Automated re-engagement brings them back.
We build email sequences and CRM workflows that trigger at the right moment, when a customer is most likely to re-engage. Proven win-back rates of 15 to 35 percent conversion. Zero manual work after setup.
- + Segmentation strategy across RFM, churn risk, and product usage
- + 5-10 touchpoint win-back sequences triggered by behavior
- + CRM scoring, routing, and engagement tracking
- + List hygiene and deliverability auditing
- + A/B testing for subject lines, CTAs, and send times
- + Monthly reporting on conversion and ROI
Growth Manager / Marketing Ops / Founder
Setup 2-4 weeks
15-35% win-back conversion
Pain / Problem
When re-engagement is generic or manual, dormant customers stay silent and hidden revenue never returns.
No Automation Means No Follow-Through
Win-back only happens when someone remembers to send outreach manually. That means re-engagement is inconsistent, late, and impossible to scale.
CRM Is Disconnected from Email
Your CRM and campaigns are not talking to each other, so sales has no visibility into engagement quality and marketing cannot tie re-engagement back to pipeline or revenue.
What We Build
Automation that triggers when a customer is most likely to come back.
We design lifecycle automation that identifies dormant value, triggers the right message at the right time, and routes the signal back into your CRM so marketing and sales can act on real re-engagement data.
- Segmentation strategy across RFM, churn risk, and engagement tier
- Email sequence design with 5-10 touchpoint win-back flows
- CRM workflow automation, scoring, and routing
- List hygiene and deliverability audit
- A/B testing framework by segment
- Monthly reporting on open rate, click rate, conversion, and ROI
Built for win-back at scale
Typical setup runs in 2 to 4 weeks, ramps with real behavior data over 4 to 8 weeks, and shows full ROI in 3 to 6 months when the system is allowed to optimize.
How it works
A re-engagement system built to trigger on behavior, not memory.
01
Audit &
segmentation
02
Sequence & workflow
design
03
Build &
integrate
04
Optimize &
scale
We start with the customer database and identify dormant opportunity, then build the behavioral logic, sequence flow, and CRM tracking needed to recover revenue consistently. After launch, we optimize timing, copy, and audience quality until the system performs reliably.
Results / Social Proof
Built to wake up dormant value without adding manual overhead.
Typical conversion range for win-back campaigns when segmentation, timing, and lifecycle triggers are aligned properly.
Typical setup window to get the first workflows, triggers, and CRM logic into production.
Typical timeframe to see full ROI as the sequences gather data, optimize, and start recovering predictable revenue.
"NICK brought structure and clarity to our digital presence. Complex topics were broken down into clear, manageable steps. The result feels solid, scalable, and aligned with our business goals."
Vitali Solo
CMO, Blago
"We appreciated the focus on priorities. The team delivered thoughtful solutions with real attention to detail."
Georgios Karoullas
CEO, EverFX & Inflyx
Pricing / Engagement Model
Email and CRM re-engagement work can start lean or expand into a full lifecycle recovery engine.
Typical setup runs 2 to 4 weeks, ramps over 4 to 8 weeks while data accumulates, and reaches full ROI in 3 to 6 months when the system is monitored and optimized consistently.
Automation foundation
from EUR 2,000
Best for teams that need segmentation, win-back sequence design, CRM workflow setup, and a clean launch path for the first retention system.
- Segmentation and lifecycle audit
- Email automation setup
- CRM workflow design
- Deliverability and list hygiene review
Monthly retainer
from EUR 1,000 / month
Best for teams that want ongoing sequence optimization, CRM refinement, reporting, testing, and iteration tied to real re-engagement performance.
- Monthly performance review
- A/B testing and optimization
- CRM and audience refinement
- Conversion and ROI reporting
One-off re-engagement sprint
from EUR 1,500
Best for a focused dormant-customer recovery campaign when you need a fast win-back push without committing immediately to a broader lifecycle program.
- Focused audience targeting
- Campaign copy and launch
- Short-term reporting
- Clear next-step recommendations
FAQ
Clear answers before we automate anything.
The first campaign can usually run within 2 to 4 weeks. Engagement data typically becomes useful within 6 to 8 weeks. Full ROI from re-engaged customers usually shows up in 3 to 6 months.
Yes. We work with Klaviyo, HubSpot, Mailchimp, ActiveCampaign, and custom stacks. If the platform has a usable API or integration layer, we can connect it properly.
We optimize. If a sequence underperforms after the first sends, we adjust timing, copy, segmentation, and CTA logic until the campaign reaches a healthier performance range.
Minimum useful baseline is usually six months of transaction history plus email engagement data. More data creates better segmentation, which usually leads to stronger win-back performance.
Yes. We audit consent, suppression lists, opt-out handling, and workflow logic so campaigns stay DSGVO-compliant and operationally safe for DACH audiences.
