Channel Profitability Is Fuzzy
You know where budget goes, but not which channels actually generate profitable customers once CAC, churn, and expansion are considered together.
SCALE > Unit Economics Consulting
Unit economics: where growth 
lives or dies.
We analyze CAC, LTV, payback period, and churn, then fix the commercial logic behind them. If unit economics are broken, growth only scales the problem. We make the model predictable enough to support confident expansion.
- + CAC analysis by channel and acquisition source
- + LTV forecasting through retention and expansion patterns
- + LTV:CAC optimization toward sustainable thresholds
- + Payback period analysis for acquisition efficiency
- + Pricing, packaging, and upsell review
- + Annual financial model for revenue, margin, and runway
20%+ margin improvement typical3:1 LTV:CAC targetPredictable growth math
Pain / Problem
When the math behind growth is weak, more acquisition spend only makes losses arrive faster.
Payback Takes Too Long
Customers take too long to cover acquisition cost, which compresses cash flow and makes scaling feel risky even when demand exists.
Pricing Leaves Value Behind
Packaging, upsells, or pricing structure may be suppressing AOV, margins, and long-term LTV without the team having a clear financial diagnosis.
What We Build
A commercial model that makes CAC, LTV, payback, and pricing visible enough to optimize deliberately.
We analyze how acquisition cost, retention, churn, expansion revenue, and pricing interact, then turn that into a practical roadmap leadership can use to improve profitability instead of just hoping scale will solve it.
- CAC analysis by channel to identify truly profitable sources
- LTV forecasting through retention cohorts and expansion patterns
- LTV:CAC ratio analysis with sustainable target modeling
- Payback period diagnosis and improvement priorities
- Pricing optimization through tiers, packaging, and upsell logic
- Annual financial model covering revenue, margins, cash burn, and runway
Built for financially safe growth
The objective is not just higher top-line output. It is a growth model that preserves margin, shortens payback, and supports better cash decisions.
How it works
A unit-economics process built to replace vague growth assumptions with a model leadership can defend.
01
Audit costs, revenue,
and churn patterns
02
Model LTV, CAC,
and payback
03
Prioritize pricing
and margin fixes
04
Implement and
monitor improvement
We map the economics across acquisition, retention, pricing, and expansion, identify the variables hurting profitability most, and then create an implementation plan that improves the model in the right order.
Results / Social Proof
Built to improve profitability, not just help teams talk about it more clearly.
Typical margin improvement opportunity when CAC discipline, pricing, and expansion logic are optimized together.
Common LTV:CAC target for a healthier, more sustainable SaaS growth profile.
Forward financial model that helps leadership forecast revenue, margin pressure, cash burn, and strategic tradeoffs.
"NICK brought structure and clarity to our digital presence. Complex topics were broken down into clear, manageable steps. The result feels solid, scalable, and aligned with our business goals."
Vitali SoloCMO, Blago
"We appreciated the focus on priorities. The team delivered thoughtful solutions with real attention to detail."
Georgios KaroullasCEO, EverFX & Inflyx
Pricing / Engagement Model
Unit-economics work can begin as a diagnosis or continue into hands-on implementation and financial optimization.
Some teams first need clarity on what is broken. Others already know the weak areas and want ongoing support to improve pricing, payback, margin, and channel economics systematically.
Diagnostic + recommendations
from EUR 3,000
Best for leadership teams that need a clear financial diagnosis, commercial model review, and prioritized recommendations before changing the operating model.
- Economic audit
- LTV:CAC and payback review
- Pricing and margin diagnosis
- Recommendation roadmap
Implementation support
from EUR 2,000 / month
Best for teams that want continued support while implementing pricing changes, improving channel economics, and monitoring profitability shifts over time.
- Monthly financial review
- Pricing and packaging support
- Margin and payback tracking
- Ongoing optimization guidance
FAQ
The questions teams ask before they start changing the numbers that shape growth.
No. Cleaner data helps, but we can usually start with the best available inputs, identify blind spots, and improve the model as measurement quality improves.
Yes. Pricing is often one of the highest-leverage parts of unit economics because it affects AOV, margin, LTV, and payback at the same time.
We look beyond channel spend and include the operational, sales, and attribution realities that determine what acquisition truly costs the business.
That is good, but it does not mean the model cannot improve. Payback, expansion revenue, margin structure, and channel quality can still create major leverage.
We can do both. Many teams start with the diagnosis and then keep us involved while pricing, channel allocation, and reporting changes are implemented.
