Victoria Koko — CEO & Founder

Every inquiry lands on my desk first. Whether it's a new product launch, a growth bottleneck, or a system that needs rebuilding - I'll review it personally, connect within 24 hours, and outline a clear path forward. No middlemen, no generic proposals.
Ready when you are!

Victoria Koko CEO & Founder

Get in Touch!

Have an idea? Share a few details about it and how to reach you

New Request

Or contact us at [email protected]

SCALE > Analytics & Revenue Intelligence

If you cannot measure it, Decorative highlight shape
you cannot grow it.

We implement revenue-focused analytics across GA4, conversion tracking, attribution modeling, and cohort analysis so you can finally see which campaigns, channels, and segments are actually profitable.

  • + GA4 and event tracking architecture
  • + Revenue attribution across channels and touchpoints
  • + Cohort analysis by source, date, and segment
  • + Dashboard design for revenue, CAC, LTV, and conversion
  • + CRM and payment-system integrations
  • + Monthly insights and optimization recommendations
GA4 + revenue trackingSingle source of truthData-driven growth decisions
Revenue analytics setup across GA4, CRM, attribution, and cohort reporting
Pain / Problem

When tracking is fragmented, teams keep arguing about channel performance because nobody trusts the data enough to act decisively.

Revenue Source Is Unclear

You cannot see exactly which campaigns, channels, or customer segments generate profitable revenue, so budget decisions stay fuzzy.

Attribution Breaks Between Tools

Website analytics, CRM data, and payment systems live separately, so funnel reporting never tells a complete commercial story.

Dashboards Do Not Drive Decisions

Reports exist, but they do not connect directly to CAC, LTV, payback, or revenue quality, so optimization still runs on opinion.

What We Build

Revenue intelligence that shows what is profitable, what is leaking, and what should be optimized next.

We connect tracking, attribution, dashboards, and cohort logic so growth decisions reflect actual business performance instead of disconnected snapshots from different tools.

  • GA4 and event tracking for revenue events, funnels, and custom dimensions
  • Revenue attribution models across first-touch, last-touch, and multi-touch views
  • Cohort analysis by acquisition date, source, and segment
  • Dashboard architecture for CAC, LTV, conversion, and revenue metrics
  • Data integration across GA4, CRM, and payment systems
  • Monthly insights and optimization recommendations
Dashboard planning for GA4, attribution, cohorts, and revenue reporting
Built for trusted measurement

The goal is not more dashboards. It is a reporting system leadership can trust when deciding where growth budget goes next.

How it works

A revenue analytics process built to turn disconnected data into a dependable operating layer.

01

Map data sources
and gaps

02

Implement tracking
and events

03

Connect attribution
and dashboards

04

Read insights
and optimize

We begin with data mapping, then implement event tracking, connect systems, validate attribution logic, and shape reporting around commercial decisions your team actually needs to make.

Analytics team validating event tracking, attribution flow, and dashboard outputs
Results / Social Proof

Built to replace reporting ambiguity with a clean measurement system your team can actually use.

1 source

Single source of truth across website analytics, CRM movement, and revenue events when the stack is connected properly.

Multi-touch

Attribution visibility across the touchpoints that influenced conversion, not just the last click that happened to close the deal.

Cohort view

Revenue and retention analysis by acquisition date, channel, and segment so performance is evaluated over time, not just per campaign.

"NICK brought structure and clarity to our digital presence. Complex topics were broken down into clear, manageable steps. The result feels solid, scalable, and aligned with our business goals."

Vitali Solo portrait
Vitali SoloCMO, Blago

"We appreciated the focus on priorities. The team delivered thoughtful solutions with real attention to detail."

Georgios Karoullas portrait
Georgios KaroullasCEO, EverFX & Inflyx
Pricing / Engagement Model

Analytics work can begin with implementation or continue as a monthly decision-support layer for growth and revenue teams.

Some teams need the tracking foundation first. Others already have data coming in but need cleaner reporting, attribution, and interpretation to guide monthly optimization.

Retainer

Reporting + optimization

from EUR 1,500 / month

Best for teams that want recurring insight, interpretation, dashboard refinement, and monthly recommendations tied to revenue performance.

  • Dashboard refinement
  • Monthly insight reviews
  • Attribution and data QA
  • Optimization recommendations
FAQ

The questions teams ask before trusting a new measurement system.

Yes. We can audit what already exists, keep what is reliable, and rebuild only the parts that are blocking accurate measurement or reporting.

Not always as the only tool, but GA4 is often still valuable as a core event and website analytics layer. We design around the stack you actually use.

Implementation can happen quickly, but useful trend interpretation improves as clean data accumulates over the following weeks and months.

Yes. That is usually where revenue intelligence becomes far more useful, because it ties acquisition behavior to real commercial outcomes.

Then fixing the baseline becomes the first priority. We do not make optimization promises on top of measurement that nobody can trust.

Let’s make your revenue data trustworthy enough to lead from.

We will review your current tracking setup, show you where attribution breaks, and outline the cleanest path to reliable revenue intelligence.

GA4 + CRM + paymentAttribution claritySingle source of truth